AI receptionist for taxi and private hire firms: Marmi answers, books and texts, 24 hours a day
Ring Marmi is an AI receptionist built for UK taxi and private hire firms. She answers your business phone in two rings, every hour of the day, takes the caller’s details, books into the slots you have made available, and texts both the caller and you. £79 a month including 300 minutes. You keep your number. Below is a real transcript of Marmi taking a taxi and private hire firm call.
Say “taxi” when she asks which business to be
What Marmi does for a taxi firm
- Book a taxi. pickup address, drop-off, time (now or booked), how many passengers, any luggage, child seat or wheelchair needs, name, quote the fare your price list (fixed fares or the per-mile rate), offer the next car your availability.
- Book a courier. pickup and drop-off addresses, what's going (size — envelope, box, pallet), when it needs to be there, who to hand it to, name, quote your price list, slot.
A real call: Marmi as “Arrow Cars & Couriers”
From our script test suite, September 2026. The caller’s lines were played by a scripted tester; every line from Marmi is exactly what she generated. Outcome: she booked the job. Quality score 5 of 5 from the same grader that scores every live call.
Prices Marmi quotes on the demo line
These are the demo business’s prices. Yours replace them at setup, and Marmi only ever quotes what is on your list.
| gatwick | £110 fixed |
| heathrow | £95 fixed |
| per mile | £2.40 after the first mile |
| minimum fare | £4.50 |
| courier per mile | £1.60 beyond 10 miles |
| town centre to station | £7 fixed |
| courier local small parcel | £12 within 10 miles |
Hours on the demo: 24 hours, 7 days.
Questions taxi and private hire firms ask before signing up
How much does an AI receptionist cost for taxi and private hire firms?
£79 a month including 300 call minutes, then 15p a minute. Setup is £149, waived for the first five founder customers. There is no contract and no per-seat pricing; one price covers every call to your number.
Do taxi and private hire firms have to change their phone number to use Ring Marmi?
No. You keep your number and divert it to Marmi only when you don't answer, using one dial code that works on every UK network. Callers ring the number on your van, your website and Google, and Marmi picks up on ring five if you can't.
What does Marmi actually say when someone rings a taxi firm?
She answers as your business by name, finds out what the caller needs, takes the name and booking details, offers a slot from your real availability, reads the details back and texts the confirmation. The transcript on this page is a genuine call.
Does Marmi quote prices for taxi and private hire firms?
Only the prices you give her. She never invents a figure: if something is not on your price list she says the office will confirm and takes a message. Call-out and fixed prices are quoted with what they cover, so a caller never hears a number on its own.
How does Marmi handle emergencies for taxi and private hire firms?
Urgent jobs get the nearest slot today. If nobody is free she says so plainly, puts the caller through to your mobile, and if you can't pick up she takes the details and texts you straight away.
Can I hear Marmi before I sign up?
Yes. Ring the demo line on 07360 266999, say "taxi" when she asks which business to be, and have a normal conversation. Nothing is stored except the demo transcript.
Try her as a taxi firm, right now
Ring 07360 266999, say “taxi”, and give her a job. What you hear is what your callers would hear. Then get started: £79 a month, no contract, live within a day.